Our ideal target audiences bag.
The song we have chosen is Unwritten by Natasha Bedingfield. Generally the target audience for her songs would be from thirteen to late twenties/thirties. The song reaches out to the female audience then to male audience.
Jenny is a 21 year old women that lives in Camden. She is British and works in fashion design and gets her groceries from Marks & Spencer. In her free time she likes to hang around with her friends. She doesn't read newspapers but likes reading the magazine Elle. She uses a mini cooper to get to work. She doesn't just wear a type of brand, she goes for whats hot now... She shops from H&M, Topshop and Selfridges. Her favorite drink is WKD. She wants to go Spain for holiday this year and she could enjoys these kind of music because she says she could really relate to the lyrics.
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