Planning: audience

Target Audience Profile

Name: Jenny
Age: 21
Gender: Female
Ethnicity:British
Occupation: Fashion Retail, Sales Assistant
Grocery shopping: Morrisons, Marks and Spencers
Spare time activities: Clubbing, shopping, socialising
Newspaper: The Daily Mail
Magazine: Elle, Marie Claire, Look, Vogue
Mode of transport: Mini
Gadgets: Iphone, BlackBerry, Ipad
Clothing shops: Topshop, Miss Selfridges, H&M
Favourite Drink: WKD
Holidays: Spain
Why they like this genre: elate to herself, girly, but serious, Indie Pop


Psychographic profile
Mainstreamer: well educated, wants to enjoy life as much as possible.

This is the type of person that would listen to Indie/Pop music artists such as Natasha Bedingfield.