Andrew Goodwin feels that traditional narrative analyses don’t really apply to pop videos. That pop videos are built around songs, which pop videos, uses the singer both as narrator and as a character and that this singer often looks directly at the camera.
Pop videos relay on repetition, pop videos would repeat images in the way the song repeats choruses or lines.
Pop song videos have a form of closure and ending, they build up to a climax or to a constant repetition before fading away.
There are three types of relation between songs and videos: illustration, amplification and disjuncture.
Illustration is where the video tells the sort of the lyric. Amplification occurs when the video introduces new meanings that do not contradict with the lyrics but add layers of meaning. Disjuncture is where there is little connection between the lyric and video or where the video contradicts the lyric.
Pop videos often easily recognisable features, although Michael Jackson gave I a bit of a twirl in his videos. Another feature is that women are presented as objects of male desire. Whereas some female artist do this deliberately do it but is different because they look back at the viewers through the camera and can cease to be passive.
In some videos, different objects represent the different instruments in the music.
Videos also try appeal to as wide audience as possible without alienating the core target audience.
Finally videos that are from songs writers for a particular movie often incorporate images from that movie in the video.
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