Research

Andrew Goodwin's theory on music videos covered all the different aspects of how a music video is structured. He first writes about reasons for different narrative structures such as:
1. Building pop videos around the songs-they don't pose a traditional narrative structures
2.The singers are both narrators and characters
3.The singer often looks directly aaaaaaat the camera-this is a extension of the performance and trying to involve the viewer in the performance.

Goodwin also feels that pop videos rely on repetition, repeating images and choruses or lines throughout the video. The intextuality of the song allows viewers to become familiar with the genre upholding certain expectations. The video would get played on TV, the song on radio and it might appear in adverts making the song familiar through repetition.

In his theory 3 minute singles are based on a video which have a particular structure. They tend to build up to a climax or consist of repeat sequences that fade away.

There is also the visualisation of the video it may go beyond the actual meaning of the song. Some videos provide a visual pleasure that encourages repeated viewing.On the other hand it could be used to promote a film such as Celine Dion's video for her song 'My Heart will Go On' featuring shots from the movie promoting it.He also states that there are three relations between songs and videos: illustration,amplification and disjunture.

In pop videos there are usually easily recogniseable features such as in Michael Jackosn videos he would twirl or yelp. Anothe feature is the way in which women are objectified, fulfilling male desire. Heavy metal and Hip Hop videos tend to feature these stereotypes. Artists such as Madonna and Beyonce deliberately present themselves in the way also, but cease to be passive.

An important of music videos are also to appeal to a large audience, whilst trying not to alienate core target audiences.