Andrew Goodwin Summary

Andrew Goodwin Theory Book

The Andrew Goodwin summary    

Andrew Goodwin made key points when listing the functions of music videos. His prime focus was on the pop genre; though he briefly talked about heavy metal and hip pop. He pointed out the obvious stereotypes these types of videos process “women presented as object for male desire.” However this isn’t seen in pop videos because; they don’t follow traditional narrative structures, “Normality-problem-resolution.” Videos in the pop genre base the narrative themes around the song.

This isn’t because pop videos try and be “avant garde;” they simply focus on the singer which both narrator and character. By adopting both rolls, viewers feel more engaged with their favourite artists. Goodwin said that “pop videos rely on repetition.” Images are repeated as much as the chorus and certain lines in the song. He went on to say that; certain parts or rhythms get repeated to familiarise the genre to the audience.

When making videos, all artists imagine creating something never seen before; but still keeping to their genres expectations. With the three types of relations music and videos have; it’s easier to categorise videos in. These are the examples of what I have found:-

1.      Illustration: “Bad Boys” Alexandra Burke; This video uses dance to express the narrator’s feelings, which is sung by the artist who also plays the lead character. The mood is shown by fast cuts that mimic the characters cerography.

2.      Amplification: “The fear” Lilly Allen; this video has two setting that join together in the course of the video. Both of the settings contradict each other, but echo’s the meaning of the song.

3.      Disjuncture: “Beautiful” James Blunt; the meaning of the song and the video to go with it are polls apart. Instead of having character’s in a brightly lit cornfield in the countryside, with two people romantically in love with each other. James Blunt opted setting on a rooftop, narrating his song then jumping in to the sea. Videos of the disjunction theme are the ones that stand out more because; they don’t follow the traditional structures Andrew Goodwin example “Man in the Mirror” Michael Jackson.

Andrew Goodwin closes his analysis by stating; music videos try and reach out to wide audience. Thought keeping in mind their “core target audience” and lastly artists that write songs for films usually contain clips of the future movie. “Already taken” Trey Songz for Step Up 3D.