Evaluation

Q1.

In what ways does your media product use, develop or challenge forms and convention of real media products?

The influences for our artist music video came from I should be so lucky Kylie Minogue, a scene from the film Notting Hill and the original Music video Unwritten Natasha Bedingfield. The whole visual aspect of each video/clip fit into ideas and thoughts we wanted to put across to the artist audience.

When planning the music video we watch Kylie's video for ideas that we could mimic by creating something new. The clothing and different location types made the video standout and memborable. And that's what we tried to achieve with our artist' video. Some of the camera work in Kylie's video wasn't good in all areas but there were many shots, which we lacked of. So we made sure the artist clothing was suitable for the genre and noticeable for the audience.

 Watching the Notting Hill clip put our whole idea into prospective. We wanted our artist to simply walk in the music video and be connected to the words of the song. But by having her walking through a visual nice surrounding that mirrored the lyrics of the song. This idea came from the scene when Hugh Grant walked through a market place accompanied by music from by Bill Withers. What works well in this scene is the connection between the visual aspects, the editing/ camerawork and the lyrics of the song. They all fitted well with each other for example; the continuity editing and the tracking technique was very good. It made viewer's see past him just walking but made the audience look into his thoughts and other people life's in a time scale.

E.g at the start of the clip the audience see a pregnant women and towards the end the same women appears with her child. The idea of going through a journey was based off that one small link between growth over a short period of time.

The original video by Natasha Bedingfeild  was very hard to match but we wanted to keep the concept of the of video similar. We watched the original video and took elements from it e.g location types and main theme. We used close ups of our artist for an intimacy connection with the audience. Our artist changed costume twice in the video to help establish the different locations in the video. This follow the conventions of the genre. The original  video helped me set the theme for my ancillary products. I watched over the videos and wanted a to go for a simple look. I chose the colour scheme from Natasha Bedingfeild video and came up with paisley floral pattern to cover the DigiPak and Advertisement.

link between each video.